La Aurora The original cigar factory in Dominican Republic La Aurora was founded on October 3rd, 1903 by Eduardo León Jimenes, a hard worker man who was son and grandson of tobacco growers, that, without neglecting his family tradition, decided to go a step further with the creation of a cigar brand which he intended to have a global dimension. The founder was then 18 years old, inherited some “tareas” of land and with a reduced roster of six employees, a great enthusiasm and much effort, began to build his dream. Today, more than 111 years later, La Aurora has a presence on the five continents and more than a thousand employees. The Aurora is, today, the leading cigar factory in the national Dominican market, but its brands are sold in more than seventy countries all around the world. Its production has a great diversity, with over a thousand different references with such well-known brands as La Aurora, León Jimenes, Princes, Family Reserve and Imperiales. In addition, La Aurora has just released a brand new concept: La Aurora CIgar World, which encompasses all products and services offered by the Aurora which are not tobacco, as the Factory Tour, tourist attraction number one of Santiago de los Caballeros, according to the travel Trip Advisor website; the Cigar Institute, training centre for amateurs and tobacco professionals, backed by the Dominican Tobacco Institute; the Cigar lounge “Fernando León Asensio”; a renovated store and, of course, the rum La Aurora 110 anniversary, a blend of Dominican rums in the world reserves, of which only occur a year 3000 numbered bottles. And soon there will be more.
